How to get dazzling reviews for your business and why they are important
Updated: Sep 28, 2020
Customer feedback is a very powerful commodity in any line of work, but do we take full advantage of the nice things our customers say about us?
If you’re anything like me, you take pride in providing a great service to your customers and when they thank you for your hard work with great feedback, you really feel that your efforts are all worthwhile, often parting ways with a great sense of fulfilment.
So, what if we could collect all of these lovely things our customers are saying and use them to highlight our great achievements to new potential customers? Well we can do just that, with reviews!
Social proof, proves my point
Think about the amount of times you may have been indecisive about buying something, choosing a holiday or trying to decide where to eat and you have been swayed on the back of glowing customer reviews. I’m sure that we would all agree that we see great value in getting a second opinion, if it’s clear that a product or place is very popular with a lot of people, then it’s more likely to be a good choice for you, right?
This is known as social proof, the study of people making decisions based on the bias of the majority. On holiday, are you more likely to go into a restaurant that looks quite full, a lot of people eating and drinking or would you choose somewhere that was empty? The social proof of the place would be highlighted by the amount of people eating there, for example.
This is where positive reviews are absolutely vital to what we do in any business. The more people that review us in a positive way as a result of our service, theoretically, more potential customers will choose us. This seems like a no brainer right? Well it is on paper but why aren't our Facebook pages, Yell pages and Tripadvisors absolutely brimming with shining reviews, five star ratings and glowing feedback right now?
Because we don’t ask!
How to ask for a review in person?
Asking for a review in person can be intimidating but it is often the most effective approach, So take advantage of every opportunity. If you have connected with your customer enough that they give you unsolicited praise following good service, then why not go that extra step and ask them to put that praise into a review.
A few examples;
“ We would love it if you shared this experience on Facebook as a review. Seeing glowing reviews from existing customer’s makes others more comfortable knowing they’ll get the support they need.”
“We love sharing that kind of stuff with potential customers so they can feel more comfortable with choosing us. If you’re comfortable with it, it’d be great if you could share your feedback in an online review.”
“We love sharing the great feedback we get from our members, would you mind reviewing your service online so more people can find out the type of work we do?”
Make yourself "Reviewable"
If you work in an industry like financial services (like me) that could struggle to appear “reviewable”, it may be due to the perceived formality or nature of your product or service, which might deter your customers from reviewing. Our personality as people, should form the overall personality of our service or product. This will ultimately help make our products more reviewable, providing customers with content and experience to review.
We must create an environment in which we present our customers with something more to review than just our products. We must create stories, experiences and scenarios that mean something to our customers. Making yourself reviewable gives a personality to a service. Incentivising our customers through positive association, to leave a rating or review.
Get out there and ask!
If you have confidence in your own ability to do your job, then you should have the confidence to ask for a review. Why not set yourself a task in the next few weeks to get a review from one of your customers.
Best of luck in your efforts!
Thanks for reading. Please like and share if you found it useful. Maybe even leave a review comment.
We have put these tips into action ourselves at The Electric Board which has resulted in a 5* TrustPilot score, check out some of our dazzling reviews